5 Blog Writing Tips For Beginners (That Actually Work)
And in this article, I’ll share some of the blogging pointers I wished I knew when I began.
Allow me to dive into it right away.
1. Niche down.
Statista approximates that the variety of blog owners in the U.S will certainly get to 31.7 million by 2020. And that’s only the U.S!
Which indicates: if you’re starting a blog today, there’s a lot of competition.
Fortunately, there is a method to stand out and also attract visitors to your blog:.
Go specific niche.
What does that mean?
It indicates focusing on a hyper-specific topic and also becoming the go-to specialist on that subject.
For example, if you’re starting a traveling blog site, you might focus on just UK travel. If you’re beginning a company blog site, maybe starting an effective home-based service for time-strapped moms and dads is the way to go.
Later, once your blog has actually acquired some grip, you can branch out and also cover more comprehensive topics.
This is what we did at Ahrefs. We started concentrating entirely on Search Engine Optimization and also attempting to do it much better than every person else. This aided start our preliminary growth eruption.
It was just in 2018 that we began to cover more comprehensive topics like advertising and marketing concepts and podcast advertising.
It’s not simply us either. Plenty of leading blog writers began the same way.
Mark Manson’s blog site was originally concerning masculinity and dating. Ramit Sethi, creator of I Will Educate You To Be Rich, started his blog by writing about the intersection of psychology and personal financing.
The lesson is clear: if you wish to get traction, specific niche down.
2. Blog about subjects people are searching for.
51% of all internet site web traffic originates from organic search. Which means: for your blog to do well, you require to discuss topics people are searching for.
The concern is: exactly how do you locate such subjects?
The response: Use a keyword research device to generate ideas.
As an example, you can get in a key phrase into AnswerThePublic– a free tool– and it’ll reveal you relevant questions individuals are typing right into Google.
There are lots of totally free key words devices available, so choose.
However, while such devices are excellent for ideas, a lot of them do not reveal keyword metrics like month-to-month search volume. That’s an issue. Nevertheless, there’s no use writing about something if barely any person is searching for it.
The option? Use an expert keyword research device like Ahrefs’ Keywords Traveler, where you’ll see a bigger pool of concepts, plus crucial keyword phrase metrics.
3. Tackle your competitors’ best-performing topics.
Wouldn’t it be superb if you could see which of your competitors’ short articles get one of the most traffic so you could try and also duplicate their success?
Numerous blogs display their best-performing posts, like this:.
Urban Beardsman the Beardbrand Blog Site.
From here, it’s fairly very easy to find out which key phrases they’re trying to rate for by checking out their LINK and also heading.
For example, when I click through to the short article– The Ultimate Overview to Men’s Hair Products– I can think that Beardbrand is targeting the topic “men’s hair items” or “hair products.”.
The Ultimate Guide to Guys s Hair Products Every Kind Explained Beardbrand.
Yet this is not a very data-driven process. We have no concept just how Beardbrand picked these “popular” posts, as well as we can not inform if they drive website traffic.
So a far better method is to paste your competitor’s domain name into Ahrefs’ Website Traveler, after that go to the “Top Pages” report to see which posts send them the most natural search traffic.
Pages with one of the most organic website traffic for beardbrand com.
As an example, we can see that Beardbrand’s article on beard designs gets an approximated 8,717 natural brows through each month. And also out of 3,260 keyword phrases it rates for, “beard designs” sends them the most traffic.
This is a terrific method to discover good subjects to write about.
4. Bear in mind search intent.
Google intends to supply its customers with one of the most relevant results for their questions. That implies: if you intend to rank high in Google and get passive, organic traffic, you require to be one of the most pertinent outcome for the question.
Translation: you require to develop material that lines up with search intent.
How do you figure out search intent?
The good news is, considering that Google works to reveal one of the most relevant outcomes, you can use this to your advantage. Simply have a look at the top 10 results for your picked topic, as well as see what types of pages are presently ranking.
For example, below are the top outcomes for “coffee machine.”.
coffee machine google search.
Appears like most of the top-ranking web pages are classification web pages selling various sorts of coffee equipments. In this instance, no matter how great your web content is, you’ll have a tough time ranking with a blog post.
Contrast that to “french press coffee.”.
french press coffee Google Browse.
You can see that a lot of the top-level web pages are how-to write-ups on making french press coffee.
To rank for this search phrase, you likely need to create something similar– I.E., a “how-to” guide.
Discover more concerning search intent in our newbie’s overview right here.
5. Create web content worth referencing.
4 years earlier, Tim, our Principal Advertising Police officer, created a legendary, 5,000-word write-up concerning tactical writing. He then reached out to Rand Fishkin, an influencer in the SEO/marketing niche, to allow him find out about it, wishing that he would share it with his target market.
Rand said no.
The factor? The message was long, however there was nothing one-of-a-kind concerning it. It was just a rehash of existing ideas online.
4 years later, Rand tweeted our blog post on podcast marketing, despite the fact that we really did not inform him about it.
Why did he share it this time around around? Simple: due to the fact that we did the job, understood the ins and outs of podcast sponsorships, as well as could provide a special point-of-view no one else had.
In short, our short article was worth referencing.
Informing you to create great web content isn’t workable. But making certain your material is– in Seth Godin’s words– worth saying about is a more simple idea to collaborate with.
It’s additionally much easier to inform if you truly have something fantastic on your hands.
Is your article special?
Did you present concepts, opinions, or point-of-views that nobody else has talked about?
Will individuals cite, estimate, or link to your short article?
Will individuals share as well as talk about it?
If the solution is a resounding yes, then terrific! Otherwise, get back to the laboratory as well as revamp it. You can always include an one-of-a-kind viewpoint by including information, running surveys, or obtaining experience.