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SEO vs. PPC: Which Should You Use?

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SEO vs. PPC: Which Should You Use?

Three years ago, I was working at a new startup.
 
With just a teeny marketing budget, I had to choose: SEO or PPC?
 
With no real marketing experience and an interest in content creation, I decided on SEO. I implemented strategies I learned from SEO blogs, and eventually managed to rank the site for a few keywords related to our product.
 
Would it have been better to use PPC right from the get-go? I’ll never know.
 
Fortunately, I’ve learned a lot about both channels since then. And in this post, I’ll compare the pros and cons of both SEO and PPC, explain how you can decide which is better for your business, and show how we use them in tandem at Ahrefs.
 
But first, let’s cover the basics.
SEO
 

Search engine optimization (SEO) is the process of optimizing your website and webpages to rank in the organic results in search engines like Google and Bing. 


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